Agender Label
100% Natural Fabrics

LUDUS is a sustainable agender label that makes garments from natural fabrics like cotton, silk, linen, wool and up-cycled leather with minimum or no waste in the production cycle.

Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts - Brera in Milan) designs collections based on emotions, often melancholic and sad, constructing mostly monochromatic and minimal looks and sculptural silhouettes that reflect the gender shifts in our societies today. Inspired by contemporary art, film and music Ludus' presentations are events set in unexpected locations, always contributing to the intellectual character of the label.



Ludus was established in 2010 as an in-store label for the needs of the eponymous concept store's clients.

Now, Dragan Hristov, co-founder and owner of Ludus concept store has focused only on developing Ludus as an agender fashion label.

Ludus, -i (lat.) – play; game; trifle, jest joke