Agender Label
100% Natural Fabrics

LUDUS is an agender label that makes garments from natural fabrics like cotton, silk, linen and upcycled leather with minimum or no waste in the production cycle.

Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts - Brera in Milan) aims to dress the clients according to their momentary feelings. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde. The looks are mostly monochromatic and minimal and the silhouettes sculptural. Inspired by film and contemporary music, Ludus' presentations are events set in unexpected locations contributing to the intellectual character of the label.



Ludus was established in 2010 as an in-store label for the needs of the eponymous concept store's clients.

Now, Dragan Hristov, co-founder and owner of Ludus concept store has focused only on developing Ludus as an agender fashion label.

Ludus, -I (lat.) – play; game; trifle, jest joke