Ludus Loves Fashion was established in 2010 as an in store  label for the needs of Ludus concept store's clients.
Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts - Brera in Milan) aims to dress the clients according to their momentary feelings. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde. 100% natural fabrics make the looks mostly monochromatic and minimal and the silhouettes sculptural. Inspired by film and contemporary music, Ludus' presentations are events set in unexpected locations contributing to the intellectual character of the label. Ludus was set as a liquid product from the beginning, evolving and changing from a concept store with strong identity to an experimental fashion label. Ludus (lat.) – game, play; joke, trifle, jest.
*Catwalk photos from Devoid collection by Jure Makovec.

ul. Vasil Stefanovski 8, 1000 Skopje, Macedonia
t: 00389 78 401909